On Arousal, Dominance, & Playing It Right

In Vaudeville: Woman and Man on Stage

  • Want your post to go viral?

Remember two factors: arousal and dominance. Put them to good use. “Both anger and excitement are high-arousal emotions. Dominance…is the feeling of being in control. When you’re inspired or joyful, you’re experiencing high dominance…

Articles that perform the best on social use a high-arousal, high-dominance combo.

  • Want to do better on social media?

Do not confuse your personality with your persona. When on social media, stay true to your author brand, be in charge, and share information wisely.

  • Are you an emerging playwright?

Try your luck at Yale Drama Series: David Charles Horn Prize. Submit an original, unpublished full-length play in English for your chance to win $10K. Note: no translations, musicals, adaptations, or children’s plays. Deadline: 15 August 2018

Image: Charles Demuth. In Vaudeville: Woman and Man on Stage, 1917. Watercolor and graphite on wove paper, Overall: 8 x 10 in. (20.3 x 25.4 cm). BF601. Public Domain.

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Person & Personality & Persona, Oh My! Author Brand & Social Media Interaction

Swimming Hole

  • Author brand.

The romantic in you might object to this very earthly term. However, unless you don’t care about establishing a connection with readers, or becoming a writer that writes for a living — you should understand what an author brand means.

Think about two-three well known writers. Choose your favorite ones. What is the first thing that comes to your mind? What do you feel when you think about these writers and their books?

“The sum total of these impressions can be thought of as the author brand each writer has cultivated.”

  • How do you build yours?

Author branding expert Dave Chesson advocates for “sharing your authentic personality and motivation with your readers.” Sure, your readers’ knowledge of you as a living breathing person may help establish trust.

Beware of revealing too much, though, especially when it comes to social media. Author  Jeff Somers warns,

“Do not, under any circumstances, believe for a moment that your social media should actually represent you as a person. You should have a persona and a brand that you control and can shape it at will.”

What would you rather share: your personality, or your persona? Are you tired of all this “author-brand-and-social-media-domination” stuff? Would you prefer to just write?

Enjoyed the post? Share it, like it — thank you.

Image: Ernest Lawson. Swimming Hole, c. 1910. Oil on canvas, Overall: 39 7/8 x 50 in. (101.3 x 127 cm). BF496. Public Domain.

 

Pride, Profit, & Poetry

Mackay Bell–by his own admission “not a huge fan of poetry”–in the comments on The Passive Voice proposes a bona fides digital strategy for poets:

1. Write great poems (whatever that means) and post them on a blog.

2. Mix the shorter poems with some graphics or artwork and format them into a JPEG pic that looks good on Twitter and Facebook. Send those out one by one and then repeat. (In other words, you don’t have to make a new one every day, if you have twenty or so you can rotate them. Better if you have 50 or more.)

3. Read your poetry aloud on short videos and posts to You Tube.

4. How do you monetize? Collect the poetry into books and self-publish on Kindle. If you have enough of a fan base you might even be able to get paid for readings or set up Patreon fund me.

What do you think, poets?

 

More or Less

 

“Marketing in this day and age is not about casting a wide net to get all the fish. It’s about knowing who your audience is, understanding where the best spots to find them are, and going narrow with the best channels for optimum results. If you want maximum results from your social media channels, less is more.”

–Chris Syme, social media expert

Read the rest of the article here.