On Marketing, Short Fiction Awards, & Roundelay

Jane Friedman on marketing for authors, “You’ll be stronger if you have a multi-faceted approach.” Find out what she means.

University of Iowa Press is giving two awards for first collections of short fiction. No entry fee. Deadline: September 30. Check the guidelines, and submit.

A new poetic form challenge from Writer’s Digest. Join the roundelay fun.

Here’s my contribution:

“A Simple Song”

The shore is kind, horizon — wide
A tender breeze so gently blows
Come, take your vessel for a ride
Those swift white caps are not your foes
Our happiness — an ocean tide
That comes and goes, that comes and goes…

Come, take your vessel for a ride
Those swift white caps are not your foes
You would not hold time if you tried
Gold specks of sand between your toes
Our happiness — an ocean tide
That comes and goes, that comes and goes…

You would not hold time if you tried
Gold specks of sand between your toes
Come, sail while dazzling seas abide
The day, the hour — nobody knows
Our happiness — an ocean tide
That comes and goes, that comes and goes…

Come, sail while dazzling seas abide
The day, the hour — nobody knows
Fragile sandcastles builds a child
The setting sun so softly glows
Our happiness — an ocean tide
That comes and goes, that comes and goes…

© 2017 Sasha A. Palmer (aka Happy)

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More or Less

 

“Marketing in this day and age is not about casting a wide net to get all the fish. It’s about knowing who your audience is, understanding where the best spots to find them are, and going narrow with the best channels for optimum results. If you want maximum results from your social media channels, less is more.”

–Chris Syme, social media expert

Read the rest of the article here.

 

 

On Promotion

“The question you always have to ask is this: why should someone care?
The answer is NEVER: because I want you to; because I need you to; because it’s the right thing to do.

If that offends your sense of how the world should work, too bad.
It’s how the world DOES work, and publicity and marketing isn’t about ideals, it’s about results.
The sooner you embrace that (however woefully) the better your promotion practices will be.”

Janet Reid, aka the Shark