“It is this formula first stated by Fred Gleeck: TBR = BR + ABR
It means your total book revenues are your book royalties
combined with what I call “ancillary book revenues.” …
You get ABR in a variety of ways.These can include
- paid speaking engagements
- … consulting …
- rendering your professional services (copywriting, law,
psychotherapy, or whatever) …
- and gaining a reputation as a
recognized expert that can help sell more of your other books and products.
So don’t expect to get rich from the BR of your Kindle e-book
sales on Amazon. It happens, but rarely.
However, making a handsome TBR happens to a lot of Kindle e-book
and traditional paperbound book authors — thanks to the ABR.”
— Bob Bly (an excerpt from an email newsletter)
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