“When I watched the thirty-second commercial for the G.I. Joe Mobile Command Center or a promo for “The Fall Guy,” everything came rushing back: the way light flooded the living room before the extension was added to the house and the mango trees sprouted; the rabbit ears perched on top of the old Hitachi, which barely hauled in two channels on the good days; my grandfather and the cats sitting on the couch, scratching the sides in unison.”
It has to be emotionally engaging.
Frank Kern argues that’s not the strategy David Ogilvy favors.
An in-depth look at a classic ad.
Watch this video.