“go together like a horse and carriage.”
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Copywriting
“Every Email Marketer Should Have…
Cornerstone Content Challenge
“We’d love to help you set up your cornerstone content and sail into 2016 with a powerful, content-driven website!”
–Copyblogger
Is staying within your comfort zone a bad thing?
“Success for me is doing what I want to do, when I want to do it,
where I want to do it — and being paid very well for it.
And to do that, I actually have to stay WITHIN my comfort zone …
because it accommodates the “doing what I want to do” part of my
success equation.”
— Bob Bly
Standoff?
“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance
accounts, build a wall, set a bone, comfort the dying, take
orders, give orders, cooperate, act alone, solve equations,
analyze a new problem, pitch manure, program a computer, cook
a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”
“I love Heinlein’s writing, especially Stranger in a Strange Land
and The Moon is a Harsh Mistress — but I have never read a
statement that I disagreed with more than the above. …
I believe the age of the Renaissance Man is over, and the age of
the specialist is here. And I, for one, am cheering.”
— Bob Bly
What say you?
More on Visual Content
Advertising has to tell a story
It has to be emotionally engaging.
Frank Kern argues that’s not the strategy David Ogilvy favors.
An in-depth look at a classic ad.
Watch this video.
“Quotographic” – What Is It?
“not only are all eyes on mobile…”
“…not only are all eyes on mobile, but more than ever before consumers are open and interested in receiving personalized communications from preferred brands and retailers.” – Marla Schimke, vice president of marketing at Zumobi
More on Content Marketing to the Mobile Phone.
Content Writing: How to Stand out
What can content writers learn from a Hungarian physicist Albert Szent-Gyorgyi?
What do Depeche Mode, Freddy Krueger and Portland have in common?
What is the most important question a writer can ask himself?
