“go together like a horse and carriage.”
…a list of no-no’s next to their desk.”
“We’d love to help you set up your cornerstone content and sail into 2016 with a powerful, content-driven website!”
“Success for me is doing what I want to do, when I want to do it,
where I want to do it — and being paid very well for it.
And to do that, I actually have to stay WITHIN my comfort zone …
because it accommodates the “doing what I want to do” part of my
— Bob Bly
“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance
accounts, build a wall, set a bone, comfort the dying, take
orders, give orders, cooperate, act alone, solve equations,
analyze a new problem, pitch manure, program a computer, cook
a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”
“I love Heinlein’s writing, especially Stranger in a Strange Land
and The Moon is a Harsh Mistress — but I have never read a
statement that I disagreed with more than the above. …
I believe the age of the Renaissance Man is over, and the age of
the specialist is here. And I, for one, am cheering.”
— Bob Bly
What say you?
From the Copyblogger Collection.
It has to be emotionally engaging.
Frank Kern argues that’s not the strategy David Ogilvy favors.
An in-depth look at a classic ad.
Watch this video.
A Pinterest format invented by John Kremer.
Here’s an example.
What can content writers learn from a Hungarian physicist Albert Szent-Gyorgyi?
What do Depeche Mode, Freddy Krueger and Portland have in common?
What is the most important question a writer can ask himself?