“Copywriting is…”


A Different Species

“Want to guess what percentage of the CEOs I spoke with talked in
plain, everyday English?

One hundred percent. Every one of them. Without exception.

So you know how many used high falutin talk or more refined
prose: zero percent.

The lesson: The idea that when you are writing to C-level or
other senior executives you have to use “professional,” formal,
or stuffy language — and not plain talk — has no basis in fact,
at least as proven out by my research with its admittedly small
sampling. …

To assume that CEOs are a different species speaking a different
language is in most cases largely an error.”

Bob Bly

Make $ with Kindle


“It is this formula first stated by Fred Gleeck: TBR = BR + ABR

It means your total book revenues are your book royalties
combined with what I call “ancillary book revenues.” …

You get ABR in a variety of ways.These can include

  •  paid speaking engagements
  • … consulting …
  • rendering your professional services (copywriting, law,
    psychotherapy, or whatever) …
  • and gaining a reputation as a
    recognized expert that can help sell more of your other books and products.

So don’t expect to get rich from the BR of your Kindle e-book
sales on Amazon. It happens, but rarely.

However, making a handsome TBR happens to a lot of Kindle e-book
and traditional paperbound book authors — thanks to the ABR.”

— Bob Bly  (an excerpt from an email newsletter)

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