What’s in a data card? Or rather, what isn’t?
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“Want to guess what percentage of the CEOs I spoke with talked in
plain, everyday English?
One hundred percent. Every one of them. Without exception.
So you know how many used high falutin talk or more refined
prose: zero percent.
The lesson: The idea that when you are writing to C-level or
other senior executives you have to use “professional,” formal,
or stuffy language — and not plain talk — has no basis in fact,
at least as proven out by my research with its admittedly small
To assume that CEOs are a different species speaking a different
language is in most cases largely an error.”
— Bob Bly
No, it’s not about the four Cs that determine the value of a diamond.
It’s about making your writing sparkle like a gem.
“It is this formula first stated by Fred Gleeck: TBR = BR + ABR
It means your total book revenues are your book royalties
combined with what I call “ancillary book revenues.” …
You get ABR in a variety of ways.These can include
- paid speaking engagements
- … consulting …
- rendering your professional services (copywriting, law,
psychotherapy, or whatever) …
- and gaining a reputation as a
recognized expert that can help sell more of your other books and products.
So don’t expect to get rich from the BR of your Kindle e-book
sales on Amazon. It happens, but rarely.
However, making a handsome TBR happens to a lot of Kindle e-book
and traditional paperbound book authors — thanks to the ABR.”
— Bob Bly (an excerpt from an email newsletter)
Sign up to receive free email newsletters from Bob. They are short, packed with information, and fun to read.
“‘Big idea’ does not by definition mean a new notion; it is often an already used notion that is expressed in a way not done before.”
— Bob Bly
Check out this great infographic.