• Want your post to go viral?

Remember two factors: arousal and dominance. Put them to good use. “Both anger and excitement are high-arousal emotions. Dominance…is the feeling of being in control. When you’re inspired or joyful, you’re experiencing high dominance…

Articles that perform the best on social use a high-arousal, high-dominance combo.”

• Want to do better on social media?

Do not confuse your personality with your persona. When on social media, stay true to your author brand, be in charge, and share information wisely.

• Are you an emerging playwright?

Try your luck at Yale Drama Series: David Charles Horn Prize. Submit an original, unpublished full-length play in English for your chance to win $10K. Note: no translations, musicals, adaptations, or children’s plays. Deadline: 15 August 2018

Image: Charles Demuth. In Vaudeville: Woman and Man on Stage, 1917. Watercolor and graphite on wove paper, Overall: 8 x 10 in. (20.3 x 25.4 cm). BF601. Public Domain.