“Want to guess what percentage of the CEOs I spoke with talked in
plain, everyday English?
One hundred percent. Every one of them. Without exception.
So you know how many used high falutin talk or more refined
prose: zero percent.
The lesson: The idea that when you are writing to C-level or
other senior executives you have to use “professional,” formal,
or stuffy language — and not plain talk — has no basis in fact,
at least as proven out by my research with its admittedly small
To assume that CEOs are a different species speaking a different
language is in most cases largely an error.”
— Bob Bly