A Different Species

“Want to guess what percentage of the CEOs I spoke with talked in
plain, everyday English?

One hundred percent. Every one of them. Without exception.

So you know how many used high falutin talk or more refined
prose: zero percent.

The lesson: The idea that when you are writing to C-level or
other senior executives you have to use “professional,” formal,
or stuffy language — and not plain talk — has no basis in fact,
at least as proven out by my research with its admittedly small
sampling. …

To assume that CEOs are a different species speaking a different
language is in most cases largely an error.”

Bob Bly

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“From here on earth…”

A 1955 oil painting by Dr. Seuss. Photo: The Art of Dr Seuss and Liss Gallery, via the Guardian

From here on earth, from my small place,  
I ask of You way out in space:
Please tell all men in every land
what You and I both understand.
Please tell all men that peace is good.
That’s all that need be understood
in every world in Your great sky.
We understand. Both You and I.

Dr. Seuss