What’s the Big Idea?

“‘Big idea’ does not by definition mean a new notion; it is often an already used notion that is expressed in a way not done before.”

Bob Bly

Dream of Writing a Column?

What’s it going to be like when your dream comes true?

“Then,” says Noelle Sterne, “you’ll be proud of the column, reap its rewards, and at parties and barbecues, with delicious faux modesty, you’ll boast to everyone that you write a column.”

But here’s what you need to know to get there.