“Just because I don’t write four books per year doesn’t mean I think it’s impossible. I can’t run 100 meters in under ten seconds, but Usain Bolt does it all the time.”
Whose side are you on?
From the Copyblogger Collection.
Reach for the Stars.
“I paint, write, and make music, but these are mundane descriptions. We are all creative but some of us have it in our nature, or necessity, to maintain this and give whatever art form we choose preeminence in our lives. I believe that all these attributes are non-personal and from God: any minor investigation into reality will reveal that we create nothing within the universe; we merely manifest within it. What we are is not very clear to us.”
“But I still think a blog is one of the best uses of an author’s time.” — Anne R. Allen
It has to be emotionally engaging.
Frank Kern argues that’s not the strategy David Ogilvy favors.
An in-depth look at a classic ad.
Watch this video.
“And never, for a moment dare to entertain the thought
That we are now entitled to more than forefathers sought”
“It’s funny, the rest of the advertising-marketing-business world is calling it “creating content” like it’s this brand-new thing they’ve invented. Um, it’s called “writing” and YOU do it every day.”
Great how-to advice here.
Chicken Soup for the Soul is going to be a movie.
“Two roads diverged in a yellow wood” –
the first line of the famous poem by Robert Frost.
“The Road Less Traveled,” isn’t it?
“Frost is never quite that simple, and as David Orr argues, one mark of his trickiness is that the poem’s real title–“The Road Not Taken”–refers to that other road, the unchosen and presumably more-traveled one.”
— Michael Gorra’s article “Sorry I Could Not Travel Both” on the book by David Orr (The Wall Street Journal, Saturday/Sunday, September 5-6, 2015)